Emboss team hosts workshop at Atlantic Southern National Service Training Conference
Emboss founders, Katie Higgins and Grace Joyal, were in Greenville, South Carolina this week, presenting at the 2018 Atlantic Southern National Service Training Conference.
Higgins and Joyal hosted a workshop on "Getting Noticed: How to get *free* publicity for your hard work" for about 60 Americorps program directors and support staff from states along the Eastern Seaboard.
The idea was to arm participants with tools for getting their program’s stories in the public eye, both through traditional media and in-house social media.
Katie and Grace laid the path to making contacts in the newsroom, crafting a “story idea” into an impossible-to-ignore pitch and getting thorough, inspired coverage.
As part of the session, the team challenged audience members to a pitch challenge, which allowed them to put their newly-acquired knowledge into effect and to ask any questions. Participants were able to walk away with finely-tuned stories they can pitch in their program or project location.
Katie and Grace loved interacting with the program directors - the workshop left them feeling inspired and grateful for those people who dedicate their lives to serve.