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Building a new website: SEO Chapter 2

By Katie Higgins

Ready to tackle more SEO tricks? If you haven’t read our first post about SEO in general and a look at above-the-fold content, hop back. We're not going anywhere.



In the simplest terms, keywords, and even keyword phrases, are what your post, site or page is about. It’s important to think in terms of how people will be searching for your service or product. Step into the shoes of your ideal client. When they click the search bar in Google or Bing, etc., what are they typing to find YOU? If you’re a technical business, try to find words the least-informed person might use. If you offer a service based on location, think about how the area you’re in should play into your keyword phrase. We think Moz does a really good job explaining how to research keywords.

OK great, so now you know what your site is all about and what keywords you want to use, but how do you integrate them so they actually make a difference? This is where page/post titles, body text, photo tags and more come into play. Be sure to have your keyword/phrase in the title of your post. Make sure to sprinkle your keyword/phrase in the body of your post content - shoot to organically mention your keyword three times. The Google crawlers will pick up on this when indexing your site.

If you’re using Wordpress, we recommend installing an app called Yoast SEO. Activate the plugin and, voila, you have an in house keyword builder. This tool will let you add your keyword/phrase to your URL, you can edit metadata and the way your post will show up in Google. If you’re using a different content manager you’ll need to be a little more keyword conscious. Moz also has incredible tools on how to build a keyword map. We recommend checking it out.

In our next post on SEO, we’re going to take a look at links and how they can help or hurt your credibility. We’ll also talk about inner links and how it helps build an internal map for your clients (and Google!).